Dear WWE Creative, Time To Address The 'New Era' - Wrestle Newz twitter google

Dear WWE Creative, Time To Address The ‘New Era’

WWE Superstars
Dear WWE Creative,

It’s me again, with my weekly letter (sometimes rant, sometime gush-fest) about how you are doing creatively as a team. Lately, my letters have been less negative, and more positive, and I love it. To be honest, I’m a ‘glass is half full’ kind of gal, and I do hate complaining. Besides that, I love wrestling. I want to be entertained, I want to get excited about tuning in: I wouldn’t watch it week-in and week-out if I wasn’t a huge fan (or write about it for that matter).

And I think, this week’s letter will be a bit of both (negative and positive); for a welcoming change.

The WWE has been through many incredible eras in their day. Of course, my fondest memories stem from the Golden Era: the birth of Wrestlemania, Hulkamania, and it provides many reasons as to why I am still a fan today. The Attitude Era was fun, and I loved the edgier storylines, the superstar personas that felt less like gimmicks, and more like real wrestlers. Of course, I’ve also been able to enjoy the PG Era, sharing my love of wrestling with my own kids, as well as nieces and nephews (without having to pull my hands over their ears or eyes during shows or live events).

Alas, now the WWE Universe has entered a new era in sports entertainment; and not only do we know this by the incredible amount of excitement that has been showcased post-Wrestlemania, but also by the amazing flood of talent that has exploded onto the main roster. We also know we are in a new era because Michael Cole kept reminding us of this on Monday Night RAW – just saying – boy does he know how to stick to key messages.

And I’m glad you have finally acknowledged that the WWE has gone through a transitional phase. It’s true: things are changing and have changed dramatically in terms of the WWE landscape. The divas brand was ditched, and we are now ushering a wonderful time period for women’s wrestling. There also seems to be a little more blood on television, whether that is done intentionally or not. Shane McMahon is back, and it’s actually good to see the entire McMahon family take center stage, and the sibling rivalry storyline is always entertaining. The NXT system is at an all-time high; honing, building, and growing new, next generation WWE superstars. It’s like a well-oiled machine down there, and I am in constant awe of the NXT empire Triple H has built. Most developmental systems drain money from a company, and NXT is building revenue for organization through merchandise and tours. NXT is also building superstars who can skyrocket to main roster success, with much more ease, and we see how that concept has succeeded in Seth Rollins, Dean Ambrose, Charlotte, Bray Wyatt, Sasha Banks, Kevin Owens, Sami Zayn, and even newcomers Enzo Amore and Colin Cassidy.

Moreover, I love the fact that you (or the powers that be) have brought in experienced wrestling talent from outside of NXT. Not sure who made the decision on this one, but bringing in superstars from NJPW and TNA, something that seemed so taboo at one point, has also allowed you to re-connect with a demographic that may have felt alienated. It seemed like for a while, you were trying to engage lure in casual fans, children, and females, and forgot about your hard core male fans; and that is clearly not the case as it relates to recent strategies. As a result, your NXT and WWE pay-per-view matches are that much better, because the overall talent on both rosters is that much stronger. It really is a domino affect, and I do disagree with some that believe the WWE needs to go back to the Attitude Era. A little more edge, done appropriately is fine, but in a lot of ways, the product right now zeros in on what fans really want: which is a good story to unfold, quality wrestling matches, and to be entertained – and this is truly a formula that will work for any wrestling fan, age or gender aside; regardless of how long they have watched wrestling or not.

And you’re hitting the nail on the head lately. While you also have the talent backstage to thank for this, you too Creative, have a little something to do with this as well. Sure there are misses here and there (Screwjob 2.0 at Payback? Honestly Creative … what were you thinking?), and there are going to be things that work and don’t work along the way. Still, overall the entertainment is there. It goes hand-in-hand: great storylines that connect with the audience, solid talent that is good in the ring and on the mic – and the people will come, the audiences will tune in, fans will stay, and new fans will be born.

So with all this praise, WWE Creative, can I offer one, minor gripe? The era needs to be named. Calling it, and recalling it the ‘new era’ is really the only thing holding this back. I also believe it is the one thing that can turn a good concept into to something extraordinary, something the fans, and media will be talking about for a while and ages to come.

And PS: tell Michael Cole to lay off on the constant references to the ‘new era’ until you come up with a name too. Also, tell JBL to lay off the ‘old era’ references – equally as lame. Actually, while we are at it, maybe RAW needs a new announce team to truly symbolize the dawn of a new era … however that, WWE Creative, is another letter all to its own.

Sincerely, me.

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  • jcice13

    don’t fall in love with the “new era” just yet..let the hand play out for 6 months because the only thing I trust creative to do is screw things up half the time……and there’s no way they change the announce team when they’re turning the roster over..sure they can get rid of one of the color commentators but who do they replace him with? and maybe they take the guy off smack down and demote Cole…I said long ago the RAW team of voices sucks and they’re proving it week in week out….JBL’s references to the dinosaur era especially when they’re bringing up new talent is just off base.the black gentleman who’s name escapes me(and isn’t that a sad commentary when a weekly fan can’t remember your announce team’s name?) is just wasting space, luckily he doesn’t get paid by the word or he’d be broke
    the most important part of a show is the announce team..if they don’t bring the heat no matter what’s going on in the ring it makes the product less appealing

    • Dorathy

      I completely agree with you about the announce team!

      • jcice13

        well that’s because you’re smart lol…..I’ve been watching wrestling longer than 95% of the folks here have been alive, I love wrestling, so after seeing every promotion over the last so many years I noticed long ago that if the announcing sucked the product looked minor league but when the announcing was excellent the show felt like must see TV….

  • http://NUNAYSHON.com #NBNC Hawk HENRY #NewNation ??

    What’s The Best Era? list Good to Bad:
    Golden Age
    Attitude Era
    Ruthless Aggression
    Brand Split
    PG Era
    New Era
    My choices:
    Ruthless Aggression
    Attitude Era
    New Era (questionable)
    Brand Split
    Golden Age
    PG Era

    • xXwindsofchangeXx

      So I’m not crazy. I like the RA Era much more than the Attitude Era. AE went out of its way to be shocking and edgy, which was great for its time. But it had a shelf life, and the shelf life (and the necessity for it) ran out once WCW and ECW had both folded. There were some things about it that were great, but there was a lot of ‘trying to do too much’ and it resulted in a few clunkers and ‘WTF were they thinking?!’ moments. Katie Vick, the Corporate Ministry, and Mae Young’s hand baby all come to mind.

      In the RA Era, at least in my opinion, they dialed the ‘edgy’ knob back just enough for the talent we had during that time to be seen for what it was.

      The PG Era was an overcorrection to the Attitude Era. Like I said, I think (even now as I rewatch old stuff from back then as a grown man) the AE would be a bit much for this era where they’re not in a heavyweight title fight with an equally strong promotion. But I think PG make the same mistake as AE, just in the other direction. They went so heavy with the kid-friendliness and the comedy that it came at the expense of the talent – particularly the talent that wasn’t in the very small circle at the top of the promotion.

      In my estimation, WWE, in the last year or two, has hit its sweet spot and is just where it needs to be for this time in its history. It truly is family-friendly as opposed to just kid-friendly. As in, there’s something for everyone. But it’s still wrestling. (Or, maybe I should say, it’s wrestling again.) And damned if the bench isn’t as deep as I’ve seen it in ten years, even with all of the recent injuries.

      Not to say that there aren’t warts (Creative’s cluelessness on how to book certain guys, and the Authority angle going WAY TOO DAMN LONG) but WWE’s not in a bad spot right now, all in all.

  • xXwindsofchangeXx

    I think Triple H referenced the “Reality Era” a year or two ago but it didn’t really take.

    Speaking of things taking, I think the real litmus test will be later this year when Cena and Orton get back. Will WWE have the balls to make them “cogs in the wheel”, subject to the standard ebbs and flows of booking (after their return angles, which will be big deals and, I begrudgingly admit, probably should be)? Or will Creative turn them into the screentime-guzzling, load-bearing columns they were for the WWE before their injuries – and in turn, push guys like Styles, Ambrose, Zayn, Owens, and Balor (maybe I’m guessing wrong, but I think he makes his first appearance after his last angle with Samoa Joe is wrapped up. And I don’t think Samoa Joe’s long for NXT, either…) back under the glass ceiling?

    • Dorathy

      Very good points, should be interesting to see what happens when they return

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