Vince McMahon has brought up the idea of pushing Ryback even harder as the new babyface of SmackDown. This would include a lengthy run with the World Heavyweight Title. Nothing is confirmed yet but the talk included Ryback dominating the Rumble match, beginning a feud with Orton and then facing him at WrestleMania.
Regarding the Rumble, most key points for the 30-man match this year have been laid out by Triple H, Vince McMahon, Pat Patterson and other officials. There was a meeting about a week ago where many twists, including Ryback dominating, were discussed.