What I do want, is WWE to reflect on it’s prior success. Specifically, the Attitude Era.
And, instead of bringing back the nostalgia acts, I want those involved to look back and remember what made those nostalgia acts so successful. Specifically, the Attitude. The freedom to be who they needed to be. To be more edgy. More politically incorrect. More irreverent.
It sounds simple, though I acknowledge that it may not actually be so simple. Especially when you consider that kids are a huge target audience, so a PG or cleaner show makes sense. And also because WWE was not a publicly traded entity during that time, so there weren’t shareholders to answer to. And of course, there is nothing resembling competition, so the incentive is gone. The Attitude Era happened, in large part, out of necessity. Having WCW thump them in the ratings game required WWE to do things that they weren’t previously doing. Vince had to get wild and crazy and think outside of the box. But without being pushed by another promotion, why would he now?
The only incentive I can give him? Network subscriptions and ratings. OK, fine, so that’s a two part answer really, but it still stands.
I firmly believe if WWE allowed some of the wrestlers to be themselves, to be less scripted, things could improve. That doesn’t mean I expect that, on the current roster, there are guys like the Attitude Era mainstays. But there may be some really sharp guys within the company already, who are just being held back. There may not be a Rock hiding in plain sight, or a DX just waiting to be un-cuffed. But there are some talent folks on the roster, so anything is possible.
I think, instead of happily running out aging Attitude Era stars for a cheap pop, WWE needs to go back and give the current roster an Attitude Adjustment all it’s own. I think to do so would almost instantly make fans and wrestlers alike very happy.