The description of the first one reads as follows:
“Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; sports entertainment rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment; organizing and staging entertainment events with wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the fields of sports entertainment”
Interpretation of jargon: It would appear the WWE will be reviving the old “King Of The Ring”¬†tournament format and will be using it for¬†a pay-per-view probably some time next year.
The second trademark application reads like this:
“Computer software, namely, software for the creation of mobile internet applications and client interfaces; Downloadable mobile applications for the streaming of audio and video content; downloadable ring tones, graphics and music via a global computer network and wireless devices; decorative refrigerator magnets; video and computer game tapes, video and computer game discs, video and computer game cassettes, video and computer game cartridges, video and computer game CD-roms, video output game machines for use with televisions; video and computer game software; cinematographic and television films, namely, motion picture films in the nature of sports entertainment; pre-recorded phonograph records, pre-recorded compact discs, pre-recorded video tapes, pre-recorded video cassette tapes, pre-recorded DVDS and pre-recorded audio cassettes, all featuring sports entertainment; interactive video game programs and computer game cartridges; mouse pads; disposable cameras; sunglasses; sunglass cases; prescription glasses; and optical cases, namely, cases for spectacles and sunglasses; cases for mobile phones; walkie talkies, protective helmets; sports helmets”
Interpretation of jargon: It seems as though the WWE will also be using the name¬†in creating a smart phone app to more thoroughly connect the audience to its product.
The King Of The Ring tournament was traditionally used to help the cream rise to top, so to speak. Back in the day, if a superstar won the tourney it usually meant a big push was coming. Past winners include Bret Hart, Stonecold Steve Austin, Triple H, Kurt Angle¬†and Brock Lesnar.
It could be a cool concept to have brand specific qualifying matches that lead to an inter-brand final where a Smackdown and Raw superstar compete against each other for the crown.
As far as the app goes, it’s a logical move. However they should maybe rethink mass producing all those pre-recorded cassette tapes and walkie talkies that seem oddly out of place.