As reported earlier, WWE announced a partnership with “Susan G. Komen for the Cure” featuring John Cena co-branded, pink and black ring gear, which he premiered at Night of Champions PPV. You can purchase your own special-edition Cena merchandise at live events and online at WWE will donate 100% of its profits (at least 30% of the retail purchase price) to the charity.

“Breast cancer is a devastating disease, and we’re committed to using WWE’s global resources to support Komen’s fight to end breast cancer forever,” said Cena. “I’ll be proud to wear pink in the ring to support this great cause.”

Cena also helped host a VIP event for the Massachusetts Affiliate of “Susan G. Komen for the Cure” breast cancer survivors at last Sunday’s pay-per-view, you can check out a photo from the event below. Cena has also created a team to participate in this year’s 20th Anniversary Race on October 20th in South Boston. Anyone can join his team and help support all women in the fight against breast cancer.

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