There continues to be talk from fans about Roman Reigns turning heel at WrestleMania. Seeing how the program has played out so far, Undertaker is the clear fan favorite in their match. Still, a heel turn doesn’t seem to be in WWE’s plans.

The Wrestling Observer Newsletter stated how Reigns is now the top merchandise seller as John Cena has switched into a part-time role the past two years. With Cena taking another absence after WrestleMania to film several movies, turning Reigns heel would hurt merchandise sales.

Also, it was noted how Reigns gets the biggest reaction from the crowd, whether their booing or cheering him.

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